Vacature: Global Communication Manager UFS (ingevuld)

Vacature Global Communication Manager UFS (ingevuld)
Locatie Regio Rotterdam
Unilever Food Solutions (UFS) is looking for a Global Communication Manager
The role will be based in Rotterdam, the Netherlands (Weena office)
Unilever’s vision is to help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Around the world our Foods and Home & Personal care brands, such as Knorr, Dove, Omo, Unox, Hellmann’s, Ben & Jerry’s, Axe, Magnum, Lipton, and Becel/Bona, are chosen and used by consumers more than 150 million times a day. Worldwide, 173.000 employees in 90 countries are working for Unilever.
The mission of Unilever Food Solutions:
“We help chefs to love what they do via relevant products and services. In doing this we serve a billion people a nutritious and safe meal. We grow our business into a 5bio business in 2020. We are the best foodservice company in the world.
We are specialists and know our stuff. We are trusted advisors. We are conductors. We are story tellers. We are issues slayers. We are Outside-In. We are catalysts. We make things happen. We don’t believe in internal and external, it’s all one communication using different channels. We are futurists. We understand the trends in our categories and communications. We are passionate about fully integrated marketing communications.”
Business context:
The development of a new fully aligned global communications function to support Unilever’s Compass ambition of doubling the size of the company while reducing the environmental footprint and increasing positive social impact
Based on its success over the past three years, it is now time for the global communications function to embark on its next stage of evolution to support the ‘purpose’ of the new function: to create a movement for Sustainable Growth among employees and external stakeholders, and to ensure the purpose is embedded in the organization
To implement a strategy that focuses on:
  • Motivating (igniting the passion of our employees and embed the purpose of our brands to drive and champion sustainable growth)
  • Advocating (building and leveraging powerful relationships with key people and institutions to shape the future for sustainable growth)
  • Protecting (anticipating and managing issues and crises that threaten Unilever’s licence to operate or our opportunities for sustainable growth)
We define sustainable growth as:
  • Brands: building brands with purpose, innovating for a sustainable future
  • People: hiring and keeping pioneering people with purpose and passion for Food
  • Operations: Marketing and selling products and services that drive a sustainable kitchen operations that delivers strong long-term growth
We have an increased interface and ‘joined-up thinking’ across Unilever brand, sustainability, marketing, communications and other relevant functions, resulting into
  • the development of a single, global communications strategy and plan
  • communications as part of Unilever’s annual planning cycle
  • we measure the effectiveness of communications against specific KPIs (Key Performance Indicators): revenue/savings in policy outcomes; improve GPS (Global Pulse Survey) leadership communication; improve GPS employee engagement; improve KOF (Key Opinion Former) commitment to sustainability; improve trusted advisor evaluation rating.
Main purpose of the job
To support UFS’s Exec team in the role as trusted advisor and business partner to the UFS leader
To be the ‘storyteller’ for UFS both internally and externally
To be the ‘issues slayer’ for the UFS and to support where relevant on Cross business issues
To actively contribute to a dynamic communications environment of continuous improvement and effectiveness.
Where the focus of the role will be on being a trusted advisor and storyteller
Main accountabilities:
As a trusted advisor, you will:
  • Deliver a UFS Communications capability by planning and executing communications activities, mainly internally, but also externally, and act as a trusted Business Partner to the UFS Category President
  • Activate an integrated and effective communications strategy which demonstrably supports the top business priorities, the purpose & the UFS Sustainable Living Plan.
  • Make sure all messages from the Exec are consistent and complementary and drive advocacy and awareness both internally and externally, targeting various audiences such as KOFs, industry bodies, media, conferences etc.
  • Contribute to an external communications capability and engagement strategy  for UFS – taking into account all forms of media, KOFs, industry bodies, conferences etc
As a storyteller, you will:
  • Create a real turn-around in the internal & external storytelling about  UFS and its brands. You deploy a “nose-to-tail” sustainability narrative to make sustainable living commonplace and to support the business objectives. You will do this through external (corporate) channels and internal delivery mechanisms such as campaigns.
  • You will be developing the narrative and delivery of leadership communications from the Exec , e.g. through (interactive) webcasts, mail etc.
  • Dial effectiveness up by employing an effective channel management strategy and storytelling funnel – which leverages both external channels as well as internal UFS & Unilever channels. You will create a ‘refresh’ of channel management by looking into ways to de-clutter, create advocacy and dialogue, do so by making active use of social media such as Twitter, Facebook and Chatter as well as the UFS portal.
  • You will oversee and actively contribute to the development of engaging stories. You will evaluate the impact of storytelling by creating feedback mechanisms and monitoring channels including (corporate) social media.
  • You will be the custodian of those stories – on the alert for and flagging potential inconsistencies, issues & risks.
As an issues slayer, you will:
  • Advise UFS authoritatively as and when issue occur. To do this you build an excellent grasp of the issues that face the business
  • Become the ‘issues slayer’ for UFS. You handle issues and crisis in the organisation with authority; together with External Affairs you’ll develop issues plans, and create clarity, accountability, capability, consistency and most importantly resolution
  • Execute the contact strategy with rigour – required to enhance, protect and/or defend the reputation of the Company and our brands. You’ll develop issue statements and advise which channels are relevant and effective to protect and build our reputation. Work closely together with members of the Issues & Crisis Team and Category teams, as well as with Supply Chain and R&D.
  • Embed an issues & crisis protocol, programme, training and go-to section on the portal
As a conductor, you will:
  • Be a vocal and pro-active part of a small communications team which delivers excellence in its impact and quality and which can “make the impossible, possible”
  • Develop a good understanding of and build tight-knit relationships with the other Communications Teams
  • Work seamlessly with the other teams in Communications – calling them in as necessary to provide a 360• expert service and joint “nose-to-tail” delivery to the Categories i.e. be the ‘first violin’ of the orchestra
  • Owning championing and developing a specific area of communications expertise within this team


Direct reports:

One direct report
Key interfaces:
UFS President and leadership teams
Category Communications team
HR and Strategy Directors
Global Media, External Affairs, Campaigns and Foundation teams
Brand (PR) teams
Unilever corporate channels
This role reports to the Global Communications Director, Foods Category
Critical success factors:
Key skills:
Planning & strategic thinking combined with flawless execution
Excellent in storytelling (written skills are outstanding) and in making complicated information simple and engaging for a wide variety of audiences
Effective influencing skills and as result is good in managing senior stakeholders
Good business acumen and understands the dynamics of building and managing reputation
Channel management: Knows how to build, maintain and evaluate internal and external channels including social media
Passion for the Food Service business and its brands
Communications generalist, with an all-round excellent working knowledge of the various disciplines of communications such as media relations, social media, issues management and employee engagement
Team player. Keeps a balance between personal accountability and delivery through team work
Excellent Bias for Action, shows accountability and responsibility and has a ‘can do’ attitude
Cultural sensitivity and resilience
Essential experience:
Between 5 and 10 years experience in internal and external communications, preferably in a Business-to-Business environment,
Has leaded an internal change program
Experienced in storytelling for (corporate) brands, both internal and external communications
Has managed websites and internal portals and has experience in developing them
Proven networking abilities
Has managed issues and worked in an environmental with multiple external stakeholders
Leadership behaviour based on the Standards of Leadershop defined SOL’s by Unilever
Our Offer:
  • A job at Unilever is a career made by you, with development opportunities, benefits
    and a working culture that embraces diversity.
  • Working with the brands that drive our sustainable business growth.
  • Working in an international environment in which people work together with energy,
    creativity and passion and where you can make a serious impact on our global business.
  • Good opportunities to pursue your professional and personal goals and develop yourself
    on national and international level.
  • Strongly supporting training.
  • Possibility to work from home.
To apply, you must do so online. Please upload your CV and a motivation letter. Your application will be reviewed against our requirements and we will shortly be in touch to provide you with an update on the status of your application.
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